Our eyelids are thin and delicate, so it’s important to be very conscious of what is applied to them. Our range of cruelty-free, natural and organic eyeshadows contains natural ingredients, while being highly pigmented and long-wearing, and gentle on even the most sensitive eyes. Discover eyeshadows in matte and pearly shades and vegan-friendly palettes in multiple complementary shades to make it easy to customise your eye look for any occasion.
Browse our collection of organic eyeshadows and palettes available in a wide range of shades – from rich, earth-inspired hues, to vibrant and eye-catching brights. To achieve a more intense finish, loose mineral eyeshadow can be applied either wet or dry – the silky powder goes on smooth and leaves a beautiful shimmering finish. To help your eye makeup stay in place for longer, always start by applying an organic eyeshadow primer to lids.
At The Guild, you will find eye makeup, eyeshadows and palettes that are naturally and ethically formulated and positively luxurious. We examine every ingredient (so you don't have to), so you can feel confident that each product at The Guild is clean, conscious and cruelty-free, without parabens, SLS's and chemical nasties, to perfectly suit your clean living lifestyle.